Back3 benefits 3 opportunities and 3 actions I am often asked whether developers should invest in their own brand. The answer is always YES. I am often asked whether developers waste money on promoting their brand. The answer is always YES. I would argue that every organisation needs to invest in its brand, but I would also argue that the ...
CAN LAWYERS AND ACCOUNTANTS STOP KIDDING THEMSELVES?
3 opportunities and actions I suspect that the answer to the question – can lawyers and accountants stop kidding themselves – is a simple no! I suspect their egos will not allow it. Lawyers and accountants, along with management consultants and advertising executives have long considered themselves professionals offering a specialist professional service to clients who engage with ...
IS COMMON SENSE YOUR GREATEST ADVERSARY?
3 facts of life – science Most people consider common sense a strength. Many people lament the lack of common sense they believe others display. Contrarily I would argue that common sense is not all that it is cracked up to be. I would argue that in achieving real success cost effectively common sense can be your ...
ARE YOU FIGHTING VOLATILITY?
3 strategies and 3 alternatives It seems to me that many businesses spend a great deal of time reacting to market volatility. Australian businesses like so many around the world, when confronted with volatility seem to opt for one of the following: Put their ‘heads down’ and wait for it to blow over. Cut costs and try ...
SHOULD BUILDERS INVEST MORE IN THEIR BRAND?
3 opportunities and 3 mistakes The answer to the question – should builders invest more in their brand, is a simple – yes and no. Some builders invest more than enough in their brand – for better or for worse. Others however do not invest near enough in their brand. The latter is particularly so for project home ...
