Back3 drives and 3 opportunities Jack Ma cannot only imagine sales of $9 billion in one day, but he achieved it. Alibaba, the business he founded is now the biggest retailer in the world and it has no shop front anywhere. Alibaba is now 3 times bigger that Amazon and E bay combined. When asked why Alibaba was ...
HOW DO YOU CAPITALISE ON THE UNACHIEVABLE?
3 needs and 3 opportunities As Hugh Mackay notes in his book, WHAT MAKES US TICK, the need for control is a basic driver of human behaviour. It is also a key driver of consumer behaviour. People are driven to control: Their environment. There is a fear of the unpredictable. People are driven to pathways they believe ...
HOW WELL DO YOU UNDERSTAND OLIVER TWIST?
3 good, 3 bad and 6 truths Most researchers, including research psychologist Hugh Mackay agree that WANTING MORE is a key driver of human behaviour. We all have some Oliver Twist in us. Indeed, many of us might argue that wanting more is what makes the economy – and perhaps the world go round. Certainly wanting more ...
HOW DO YOU LEVERAGE THE NEED TO BELONG?
3 products, 3 services and 3 opportunities We all need to belong. Belonging is a basic human need and a fundamental driver of human behaviour- including consumer behaviour. This need to belong drives: The purchase of motor vehicles The purchase of football colours The purchase of fashion Consumers buy cars that help them fit in, football jumpers that ...
WHERE WILL THE 12 MILLION LIVE?
3 big questions I read an article a few days ago reporting on the Intergenerational Report finding that by 2015, there will be 2 million more people living in Perth and 12 million more living in Australia. For me this raised a number of questions, three of which are as follows: Where are they going to live ...
