Back3 needs and 3 suggestions Hugh Mackay notes, in his book WHAT MAKES US TICK, that the need to feel useful is a key driver of human behaviour. We all want to feel: We are making a contribution We are being helpful We are making a difference I would argue that this is true and that needing ...
HOWIMPORTANT IS CONNECTING TO YOUR BUSINESS?
3 types of connection and 3 categories of product The short answer is - very important. The slightly longer answer is very important so long as it involves serotonin. Research has shown time and again just how important CONNECTING is to human beings. Indeed, the success of social media is testimony to the attraction of connecting. But real connecting ...
WHAT DO YOUR CUSTOMERS BELIEVE IN? YOU?
3 surprises and 3 ideas The debate about the existence of god is alive a well. Even the death of Christopher Hitchens has not slowed down the passion some have for advocating belief and others have for advocating non-belief. I am in neither camp. I am at heart a scientist. I believe in something when I see ...
WHY BUY INTO A BAD INVESTMENT?
3 needs and 3 implications Curtin University recently produced data to confirm what most people already know – that buying your own home is rarely a good investment and is often a very bad investment. But does this mean that people should not buy their own home? Research reviewed by Hugh Mackay suggests that they probably should. Hugh postulates, ...
In INNOVATION
WILL STAN, PRESTO AND NETFLICKS SAVE 7,9 AND 10?
There has been a lot written recently about the future of television and in particular free to air television. I recently wrote an article questioning the future of Seven West Media following the recent losses from Channel 7 and the less than optimal performance of the West Australian. Shortly after this article Seven West announced its move ...
