3 observations and 3 opportunities The Intergenerational Report suggests that Australia will need 9 million more dwellings between now and 2055. Setting aside the questions about the validity and efficacy of this report, there is little doubt that a large numbers of homes will be built over the next few years generating a large amount of work ...
WHAT IS IN A NAME? ASK TOLL HOLDINGS!
3 misconceptions, 3 considerations and 3 lessons During my 20 years in advertising my business earned very good fees developing great names for new enterprises. For me this always gave rise to the question – what is in a name? The recent acquisition of Toll Holdings and the decision by its purchaser to retain the Toll name also ...
WHY DID HE BUY THAT FERRARI?
3 drivers and 3 reasons I was at a café recently and notice a local identity pulling up in a brand new Ferrari with a brand new trophy wife. Given my passion for understanding consumer behaviour it might not be surprising that the first thing that ran through my mind was a question. Why did he buy ...
WHAT CAN WE LEARN FROM BOOMING APPLE AND STRUGGLING SAMSUNG?
3 observations, 3 lessons and 3 questions I note with interest a report in yesterday’s media that Apple is again the dominant smart phone manufacturer in the world, having overtaken Samsung. Sales for the fourth quarter of 2014 were: Apple – 74.83 million. Samsung – 73.03 million. The percentages were: Apple – 49% up. Samsung – 12% down. In ...
IS BOARDROOM ENTITLEMENT PART OF OUR PROBLEM?
3 community example and three business examples There is a lot said these days about the ‘sense of entitlement’ in Australia today. Indeed, our ‘national sense of entitlement’ is often blamed for many of the nation’s economic woes. I agree. I think the sense of entitlement in Australia is a major issue and I agree with those ...