All Posts By digimon

WHAT WILL THE 9 MILLION HOMES LOOK LIKE?

3 observations and 3 opportunities The Intergenerational Report suggests that Australia will need 9 million more dwellings between now and 2055. Setting aside the questions about the validity and efficacy of this report, there is little doubt that a large numbers of homes will be built over the next few years generating a large amount of work ...

No tags

WHAT IS IN A NAME? ASK TOLL HOLDINGS!

3 misconceptions, 3 considerations and 3 lessons During my 20 years in advertising my business earned very good fees developing great names for new enterprises. For me this always gave rise to the question – what is in a name? The recent acquisition of Toll Holdings and the decision by its purchaser to retain the Toll name also ...

No tags

WHY DID HE BUY THAT FERRARI?

3 drivers and 3 reasons I was at a café recently and notice a local identity pulling up in a brand new Ferrari with a brand new trophy wife. Given my passion for understanding consumer behaviour it might not be surprising that the first thing that ran through my mind was a question. Why did he buy ...

No tags

WHAT CAN WE LEARN FROM BOOMING APPLE AND STRUGGLING SAMSUNG?

3 observations, 3 lessons and 3 questions I note with interest a report in yesterday’s media that Apple is again the dominant smart phone manufacturer in the world, having overtaken Samsung. Sales for the fourth quarter of 2014 were: Apple – 74.83 million. Samsung – 73.03 million. The percentages were: Apple – 49% up. Samsung – 12% down. In ...

No tags

IS BOARDROOM ENTITLEMENT PART OF OUR PROBLEM?

3 community example and three business examples There is a lot said these days about the ‘sense of entitlement’ in Australia today. Indeed, our ‘national sense of entitlement’ is often blamed for many of the nation’s economic woes. I agree. I think the sense of entitlement in Australia is a major issue and I agree with those ...

No tags

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE