All Posts By digimon

WILL MYER SURVIVE?

3 questions, three problems, 3 issues and 3 more problems Today’s Financial Review has reported the immediate resignation of Bernie Brooks, the Chief Executive of Myer. I know nothing about the man. He may be a great guy, but there is no doubt in my mind that he has not created a great product.  I cannot think ...

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IS THE EXPERIENCE THE MISSING INGREDIENT?

3 problems, 3 observations and 3 solutions There has been a lot of coverage recently of the struggling retail sector. Rightly so – the numbers are not good. There has been some discussion of the fact that 45% of online purchases are from overseas websites. There has always been talk about the poor food service offering in Australia, ...

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WILL SEVEN WEST RECOVER?

3 limitations, 3 threats and 3 predictions Seven West Media has recently reported a sharp decline in profits for Channel 7. Kerry Stokes has often been considered adept at picking market trends and in particular market declines – and setting aside his investment in Pacific Films it would appear that this has been the case – at ...

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WHAT EVER HAPPENED TO THE TRIPLE BOTTOM LINE?

3 issues, 3 audiences and 3 benefits The triple bottom line was all the rage a few years ago. You remember: Environment Community Economy You don’t hear much about the triple bottom line these days. The new buzzword is sustainability. Sustainability, means different things to different people, but is seen by many to involve ensuring a product, ...

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IS REGULATION REALLY BAD FOR BUSINESS?

3 exceptions Business so often tells us that regulation is bad for business. The current federal government has bragged about the regulation it has eliminated and talked often about the regulation it still wants to eliminate. So, is all regulation bad for business? I would argue that the answer is an emphatic NO. Certainly some regulation does not help ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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