All Posts By digimon

IS AUSTRALIA A THREE TRICK PONY?

3 conclusions Australia is not a one trick pony. One could be forgiven for thinking it is a three trick pony, at least in so far as the economy is concerned. A report in the business media suggested yesterday that following the fall off in mining and the recent peaking in home building economic health in Australia ...

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WHAT IS WRONG WITH MEDIOCRE?

3 dangers, 3 questions and 3 thoughts There was an article in Fridays Financial Review addressing why retailers in Australia are still struggling. I am sure all the reasons discussed are valid. I am equally sure however that mediocrity is a factor The American marketing commentator once suggested that there are few things worse than mediocrity. He asked: ...

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WHY WORRY ABOUT THE HOUSE OF HANCOCK?

3 tips for better management I have not watched any of THE HOUSE OF HANCOCK on Channel 9, but a lot of people have. Indeed, last Sunday night some 25.5% of televisions were switched to Channel 9 last Sunday night Despite not having viewed any of this series I am however confident of three things: I am ...

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WHAT CAN WE LEARN FROM UBS?

3 lessons and 3 observations There was a story in yesterday’s Financial Review regarding the Union Bank of Switzerland moving away from small retail clients to focus on larger clients. Apparently this decision has been driven by a range of factors including regulation and declining margins for smaller retail customers So, is there a message here for all ...

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HOW DO WE SEE THE FUTURE?

3 pathways to empathy The capacity to see the future is critical if an organisation is to commercialise creativity (innovate) on an ongoing basis There is considerable benefit in being able to understand the human condition and orient product and services towards that condition. Indeed, empathy is considered by many as the first of 6 stages in ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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