All Posts By digimon

IS THE ERA OF THE PROPERTY TYCOON OVER?

3 answers and 3 insights There has been quite a bit of data out recently regarding residential property in Western Australia. This has included data relating to sales and values, as follows: Perth values up 0.3% in December and 1.2% annually Australian values up 0.2% in December and 1.7% annually Total value of residential properties up ...

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HOW DO WE COMMERCIALISE CREATIVITY?

3 practical suggestions and 3 requirements To commercialise creativity is to innovate. That is what innovation is There is a lot about innovation these days. This is as it should be. Commercialising creativity is increasingly important, an observation highlighted in yesterday Financial Review, in a report on how Myer and David Jones and BOTH moving more strongly ...

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HOW DO WE REDUCE OVERSEAS PURCHASING?

3 issues and 3 solutions I read today an account of the failure of the Australian arm of fashion retailer G STAR RAW. There have been reports in the media over recent day regarding disappointing retail sales in December 2014, in the lead up to Christmas When such reports are floating around there are often questions asked ...

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HOW IMPORTANT IS AUTHENTICITY?

3 questions, 3 observations, 3 specifics and 3 recommendations All of the recent political ructions have made me ask myself – how important is authenticity? Authenticity among politicians seems to be in short supply. Being poll driven is hardly an example of being true to oneself The increasing number of Australian businesses actively promoting their values has lead ...

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HOW CREDIBLE ARE YOUR CLAIMS?

3 problems and 3 solutions Scanning today’s media and indeed any day’s media, one cannot help but notice the claims made by businesses about themselves, their products and their services, in both advertising and media reports The superior, the biggest, the fastest, the best value, the only national, the most successful…etc, etc; are all common claims along ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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