All Posts By digimon

WHY IGNORE JIM COLLINS?

3 keys to greatness I read in Thursday’s Financial Review that Donald McGauchie was a ‘hard man’ that was too soft in allowing three CEO’s, of businesses he chaired, stay in their jobs too long This reminded me just how important a great leader is in building a great business. In a natural progression I found recalling ...

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DO YOU CONTROL VALUE?

3 components and 3 drivers Every day the average Australian adult sees up to 8,000 advertising messages. A large number of these messages talk of value and how a particular product or service offers consumers ‘value’, or most often ‘superior value’ So, what is value? Let’s start with what it is not. It is not: Intrinsic Static Absolute It ...

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IS THE PROBLEM REFORM OR HOW WE SELL IT?

3 issues and 3 solutions Since the Queensland election result there have been suggestions by media commentators and senior business leaders suggesting that reform is becoming more and more difficult. There have been suggestions that future governments will not be able to reform for fear of losing office in a first term The suggestion has been that ...

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HOW DO YOU RECIVER FROM STUFF UPS?

3 requirements and 3 steps to recovery Over recent days BANKWEST has been apologising for technical issues that have led to customers not being able to access their money. Apologies have followed a barrage of angry complaints aired by customers on social media This is one of a number of issues BANKWEST has had to address over ...

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IS ENVIRONMENTALISM REALLY BAD FOR BUSINESS?

3 opportunities to leverage Politicians talk often and loudly about how ‘environments’ stand in the way of progress and in particular job creation. Business people also have a habit of spurning environmentalists. Even the community seems concerned about ‘greenies’ I would argue however that an environmentally sound to addressing consumer needs can offer a great deal to: ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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