BackIT IS IMPORANT – BUT IT IS NOTHING MORE THAN AN ENABLER – 3 OBSERVATIONS In my last article I extolled the virtues of online shopping and e-commerce as they enable small business to compete with big business. It can! That said, there are any number of big businesses that fail online, and even more that ...
THE KEY TO COMPETING WITH BIG BUSINESS
COMPETE IN A WORLD WHERE EVERY BUSINESS CAN BE MORE EQUAL – 3 OBSERVATIONS I believe in a free enterprise economy. I imagine most of us do. For all its failings, and there are many, there appears to be few, if any, viable alternatives. In a free enterprise economy, I believe big business and small business should ...
CUT COSTS THROUGH FOCUS
COMPLEX STRATEGIES CAN LEAD TO WASTE – 3 OBSERVATIONS It is an axiom of branding that a great brand cannot be all things to all people. Indeed, a feature of all great brands is that the market is very well identified, and the product is highly tailored to address the needs and wants of that market ...
CUT COSTS THROUGH FOCUS
COMPLEX STRATEGIES CAN LEAD TO WASTE – 3 OBSERVATIONS It is an axiom of branding that a great brand cannot be all things to all people. Indeed, a feature of all great brands is that the market is very well identified, and the product is highly tailored to address the needs and wants of that market ...
CUT COSTS BY UNDERSTANDING WHAT DISRUPTION IS
DISRUPTION CAN INVOLVE COST SAVINGS AND INNOVATION – 3 OBSERVATIONS Disruption is arguable the most often and overused word in business and indeed politics today – closely followed by innovation. Both however are misunderstood – particularly ‘disruption’. The term ‘disruption’ was coined by Harvard University professor Clayton Christensen. He defined it as follows: A process by which ...
