All Posts By digimon

WHERE DOES TELEVISION FIT IN?

3 thoughts on the future of television as an advertising channel There was a report in this morning’s Financial Review addressing the $560 offer to purchase the Channel 10 television network It occurred to me that in dollars this is a lot less than the $1b Alan Bond payed Kerry Packer for Channel 9 back in the ...

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HOW DO LOCALS COMPETE WITH INTERNATIONAL ENTRANTS?

3 thoughts you might like to add to Today’s media covered the rapid growth of Aldi in Australia. Yesterday’s media covered the likely entry into the Australian market of Marks and Spencer. Over recent weeks there have been reports about Top Shop and Zara and the international acquisitions of Country Road and David Jones The growing number ...

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WHAT CAN BUSINESS LEARN FROM POLITICS?

3 lessons we might all learn? There was, not surprisingly a lot of coverage of the Queensland election in today’s media Reading some of this coverage reminded me how much many think politicians have to learn from business – and ask whether there is much that business can learn from politicians As it happens, there is, I believe ...

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CAN YOU REALISE THE DEVELOPMENT OPPORTUNITIES?

3 suggestions for developers and the rest of us In response to my post entitles ARE WE MISSING OPPORTUNITIES I was asked what action developers might take in a conservative finance and regulatory environment Let me say up front that I am not a developer but I do understand the financing and regulatory constraints. These are not ...

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WHAT IS WRONG WITH AUSTRALIAN RETAILING?

3 pathways away from mediocrity Over the last week a number of retailers, including David Jones, Country Road and Harvey Norman have reported a boost in sales over the Christmas period Overall however Australian retailing is in a parlous state, in part due to difficult economic conditions, in part due to low consumer confidence, in part due ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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