All Posts By digimon

IS WARREN BUFFET RIGHT?

3 considerations for all of us Like him or loathe him Warren Buffet, the SAGE OF OMAHA, is well known for his quotes. Reputation One of his quotes that I can relate to is – ‘it takes a 20 years to build a reputation and five minutes to burn it’. Indeed, it does take a long time to ...

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ARE WE MISSING OPPORTUNITIES?

3 lessons for developers and the rest of us Far be it from me to question the decisions of some very successful businesses, but I do find myself bemused by two reports in today’s media The first detailed the large number of apartment developments moving ahead in Perth and the large number of units in some of ...

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IS HIGH IP THE WAY FORWARD?

3 lessons from General Motors Yesterday at the Detroit Motor Show General Motors launched two new concept cars – the luxury Buick Avenir and the electric Chevrolet Bolt. Both vehicles were designed and built in Australia. That is right….the business that is now withdrawing from Australia in terms of manufacturing is now designing and building new cars here What ...

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WHY DON’T BUILDERS ASK THEMSELVES….?

3 big questions for builders, developers and many others The latest building  statistics - November 2014 -  highlight a 2.6% decline in approvals and a 2.2% decline in the total value of loans This is particularly concerning at a time when the economy is depending on the building industry to fill the void left by the slowdown ...

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WHY IS TONY ABBOTT FAILING? HOW CAN HE SUCCEED?

3 principles essential for all leaders Like the majority of Australians, according to the latest polls, I do not like Tony Abbott My dislike of the Prime Minister stems not from his policy so much as his lack of vision and the absence of an apparent ethical framework. In this regard, I cannot speak for the rest ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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