All Posts By digimon

WHO USES THEIR MOBILE TO SHOP?

AMAZING E-COMMERCE STATISTICS 8 Research suggests that some 43% of Australians use mobile devices to shop The population using a mobile devise might surprise you. A recent survey has found as follows There is no gender bias: 50% of females 50% of males It is not just young people. It includes: 6% of people aged 18-24 28% of people aged ...

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WHAT HAVE YOU LEARNED IN 2014?

Learning is one of the joys of life. I have learned a great deal in 2014. Not all of it was new. Some of it was just further confirmation of what I thought I knew before. But it is all of value Here are 10 of the hundreds of things that were confirmed for me in ...

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WHY DO CONSUMERS NOT SHOP ONLINE?

AMAZING E-COMMERCE STATISTICS 7 International research has highlighted six primary reasons why people do not shop online. They are: Want to touch the item – men 33% and women 38% High shipping costs – men 26% and women 32% Privacy concerns – men 30% and Women 33% Product returns – men 27% and women 25% Buy ...

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WHERE IN THE WORLD ARE THEY?

  AMAZING E-COMMERCE STATISTICS 6 There are estimated to be some 2.32 billion on line shoppers in the world today – in 2014 This tally appears to be made up as follows: North America – 292,000,000 Europe – 500,000,000 Asia Pacific/Oceania – 1033,000,000 Latin America/Carribean – 255,000,000 Middle East and Africa – 241,000,000 It is very interesting to note ...

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CAN SOCIAL MEDIA SELL PRODUCT?

AMAZING E-COMMERCE STATISTICS 5 One thing is for sure - it is far from ideal to overtly sell through social media. Social media should be about providing information that engages people in a way that leads to further enquiry That said, the initial question remains important. Can social media sell product? Well, the answer appears to be yes. ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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