BackAMAZING E-COMMERCE STATISTICS 4 I have never purchased any kind of drug or cosmetic online, but many people have and do. The current estimates of online pharmacy sales in Australia are as high as $235,000,000 per annum. The fact is this is the fifth fastest growing segment in online purchasing in Australia, behind – electrical, fashion, books and ...
IGNORING TRADITIONAL MEDIA
I have over the last year spoken to two very significant businesses that have totally or largely withdrawn from traditional media relations. That is to say, they have shifted their focus entirely towards social media, even to the extent of no longer issuing media releases. This is despite the fact that both organisations have relied heavily ...
In INNOVATION
DO YOU READ NEWSPAPERS?
FROM THE NEWS 6 It is a very long time since I last read a hard copy newspaper. Why would I? In Western Australia where I live the daily newspaper is the WEST AUSTRALIAN a rag that survives on opinion, conjecture, sensationalism, salaciousness and beat ups. Then we have the Australian which whilst well written is a ...
WHAT WOULD BE YOUR ADVICE TO THE PM?
FROM THE NEWS 2 The media reports regarding ‘cleaning off the barnacles’ continue two weeks after the Prime Minister first highlighted the ‘need’ Evidence of the practise is reflected in a number of changes in policy and regulation, including those relating to – payed maternity leave, the GP co-payment and the education ‘reforms’ It would seem that someone ...
THE POWER OF THE FRAME
A recent study in the United States separated a population into two identical groups – the first was told that a programme had a 70% success rate and the second group had a 30% failure rate The two groups were then asked whether their perception of the programme was positive or negative. The first group had ...
