All Posts By digimon

SEROTONIN – IT IS CRITICAL

There are 5 main chemicals in the human body that act as neurological transmitter. They are: Dopamine – which makes us feel good when we eat or use drugs Endorphins – which make us feel good when we exercise Acetylcholine – which makes us feel good when we have sex Oxytocin – which makes us ...

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ARE YOU A LUDDITE LIKE TAXI OPERATORS?

FROM THE NEWS – OBSERVATION 2 It was reported in the Financial Review this morning that UBER, the now well-known taxi APP has a well-funded competitor – GRABCAB. It was only a matter of time! The question is therefore, with these competitors in the market and growing in strength, do taxi operators like Swan Taxis, Premium Cabs, ...

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HOW OFTEN SHOULD YOU ADDRESS INNOVATION?

INNOVATION – INSIGHT 20 I have been asked - how often should businesses address innovation? In my view this is the wrong question.  The right question is – should innovation be periodic or constant? My answer to this is – constant! I have also been asked - what issues should have innovative thinking and processes applied to them? My answer ...

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IS YOUR ATTITUDE RIGHT?

IS YOUR ATTITUDE RIGHT? INNOVATION – INSIGHT 19 It is often said that the United States is the most innovative country on the planet. I cannot be sure whether that is true or not. What is apparent to me however is that business in America is more innovative than business in Australia. Whilst Australian’s do take credit for the ...

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WHAT CAN START UPS TEACH US ABOUT INNOVATION?

WHAT CAN START UPS TEACH US ABOUT INNOVATION? INNOVATION – INSIGHT 18 History would suggest a high correlation between start-ups and innovation If there was ever a good reason (given that 80% fail) to launch a start-up is would be to introduce and commercialise new technology or some other inspiring innovation Indeed, one could argue that a start-up represents ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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