BackINNOVATION – INSIGHT 16 Innovation is most often associated with commercial, for profit enterprises. It is however equally important for not for profit organisations. Indeed, I would argue that it is the lack of innovative thinking that has led to the: - Demise of organisations like Rotary, Lions and Apex - Difficulties associated with securing attendance at charitable events - ...
HOW IMPORTANT IS IT TO KISS?
FROM THE NEWS – OBSERVATION 1 History would suggest that it is very important to kiss. The great politicians do it well and often. It is often said that daily newspapers are pitched at a reading age of 12. In the case of my local newspaper – The West Australian – it is almost certainly pitched at ...
IS SOCIAL MEDIA REALLY SO COMPLEX?
CUTTING THROUGH THE BULLSHIT – 6 For a number of years now consultants have been telling us how complex social media is. But is it really that complex? Of course not! On a personal level social media involves nothing more or less than replacing the coffee table or bar with a laptop or mobile device. Certainly it is important ...
WHAT IS THE OBJECTIVE?
CUTTING THROUGH THE BULLSHIT – 5 What is the objective of marketing? Far too many dollars are wasted on marketing designed to build awareness. Far too many dollars are wasted on brand advertising. Far too many dollars are wasted in pursuing the wrong objectives. Awareness is of course a means to an end and the first stage in ...
SO WHAT IS COMMUNICATION?
CUTTING THROUGH THE BULLSHIT 4 One thing it is not is – advertising! Communication is a process involving two or more people and the flow of information in at least two directions. Advertising involves the flow of information in one direction only The reality is that direct marketing, traditional media relations, and websites are also not examples of ...
