BackCUTTING THROUGH THE BULLSHIT 3 Marketing is not advertising. It is not even communication Marketing is the business of IDENTIFYING AND SATISFYING CONSUMER NEEDS AND WANTS Marketing begins with understanding consumer needs and wants (even the ones they don’t know they have), developing products and services that satisfy those needs and wants, making those products and services accessible ...
In E COMMERCE
WHAT PRODUCTS ARE PEOPLE BUYING ONLINE?
AMAZING E-COMMERCE STATISTICS 3 There are a lot of myths about what consumers will and will not buy online. Research has however consistently found that consumer electronics and books lead the way When asked what they buy online, in one survey (Ayaz Nanji), consumers responded as follows; Consumer electronics - 69% Books – 67% Clothing and Apparel ...
In E COMMERCE
HOW BIG IS THE ONLINE RETAIL OPPORTUNITY?
AMAZING STATISTICS 1 Online sales in Australia is now 6% or total retail sales Online sales in the United Kingdom is 13% of total retail sales, whilst in mainland Europe the average is16% This demonstrated two things: The potential for growth in Australia The poor standard of online retailing in Australia These points are further emphasised by the following: ...
DO YOU REALLY KNOW WHAT A BRAND IS?
CUTTING THROUGH THE BULLSHIT – 1 The word BRAND has been bandied around for years by advertising agencies to create the illusion of science and complexity. In truth creating a creating a great brand is not easy and the process of BRANDING can be complex, but there is nothing deep about the term BRAND Your BRAND is essentially ...
WHAT ARE YOUR CUSTOMERS BUYING IN 2015?
I guess everyone wants to know what consumers are buying in 2015. That being the case, thank God I am here to tell you First and foremost they are buying PEOPLE or more specifically relationships. Before consumers buy products more and more of them are buying the individuals involved in delivering those products and services Relationships and service ...
