All Posts By digimon

WHAT CAN START UPS TEACH US ABOUT INNOVATION?

INNOVATION – INSIGHT 18 History would suggest a high correlation between start-ups and innovation If there was ever a good reason (given that 80% fail) to launch a start-up is would be to introduce and commercialise new technology or some other inspiring innovation Indeed, one could argue that a start-up represents the ideal vehicle for launching a disruptive ...

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ARE WE FOCUSING TOO MUCH ON TECHNOLOGY?

INNOVATION – INSIGHT 17 We hear a lot about disruptive innovation. Perhaps too much We hear a lot about disruptive technology Indeed it would seem that these two phrases are very often used interchangeably. They are very often discussed as if they mean the same thing – when clearly they do not. Disruptive technology is a small part of ...

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WHAT IS YOUR MODEL FOR CREATIVE THINKING?

INNOVATION – INSIGHT 15 There are many models for creative thinking, a key element of innovation. I am interested in your thoughts on this one: • Ask a question or identify a specific problem • Research the environment and possibilities • Provide for a gestation period • Develop ideas and hypotheses • Review ideas and hypotheses with colleagues • Develop your prototype without ...

DO YOU ENCOURAGE DIVERGENT THINKING?

INOVATION – INSIGHT 14 How are you equipping your people to think in a divergent manner? If you want to drive innovation you need to be doing something! CONVERGENT thinking brings together all of the known elements or components. It is safe and generally confirms what we already know. DIVERGENT thinking has the capacity to generate new ideas and ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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