All Posts By digimon

WHAT ARE WE GOING TO DO WITH THE BOARD?

INNOVATION – INSIGHT 13 Change them! I struggle to see how an organisation can realise its potential without embracing innovation. Equally I struggle to see how an organisation can embrace innovation if it does not have the right culture. Establishing the right culture starts with having a board that encourages that culture. Leadership in terms of culture ...

ARE YOU THE FONT OF ALL KNOWLEDGE?

INNOVATION – INSIGHT 12 I am sure you are ...................... or at least, like me, like to think you are! Regrettably none of us are and the truth is great innovation is almost always the outcome of great collaboration. The birth of Microsoft and Apple are two high profile examples of collaboration leading to great innovations. Perhaps ...

AN AMAZING E-COMMERCE STORY

AN E-COMMERCE STORY THAT RETAILERS NEED TO KNOW Nothing tells a story quite like numbers. Try these numbers for size: Online sales in Australia - 6-8% of total retail Online sales in Europe - 13-16%of total retail We are lagging behind. But WE WILL CATCH UP Growth rate overall in Australia - 15% But even in Australia, overseas ...

CAN YOU THINK THE UNTHINKABLE?

INNOVATION – INSIGHT 11 Great innovation requires critical, objective and analytical thought, something few people do well, if at all. ‘Five percent of people think; ten percent of people think they think; and the other 85% would rather die than think’ - Thomas Edison Great innovations also require a capacity to think disruptively, shedding the confines of ...

CAN YOUR CUSTOMERS SEE OVER THE HORIZON?

INNOVATION - INSIGHT 10. No, of course they cannot. Consumers find it very difficult to envisage what they have never imagined or predict what they might want tomorrow. Consumers find it almost impossible to tell you with any certainty or accuracy what innovations they might want in the future or what they might need in the future. Indeed ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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