BackINNOVATION – INSIGHT 9 Improving your product or service for existing markets is all about extending the product life cycle through SUSTAINING. This is valuable but ultimately delivers diminishing returns and it is very often the case that the upgrade eventually extend beyond the capabilities or requirements of the market. This might be an effective way of temporarily ...
In INNOVATION
DO WE CELEBRATE MISTAKES AS MUCH AS WE SHOULD?
INNOVATION – INSIGHT 8 No, I do not believe we do! Short term thinking and the quest for immediate results has lead business to being so risk averse that management will do anything to avoid making mistakes. Most organisations in 2014 will go to extraordinary lengths to about mistakes. Mistakes are seen as costly and a threat to ...
In INNOVATION
INNOVATION – INSIGHT 7
THE REQUIREMENTS It is one think to talk about innovation. It is quite another to create an organisation capable of being an innovator I am of course making a distinction here between innovating and being an innovator. Most organisations can stumble across an innovation from time to time – by design or fortuitously. It is quite another ...
In INNOVATION
INNOVATION – INSIGHT 6
NOT JUST PRODUCTS There is a misconception implied or articulated that innovation is all about developing better products. Well, to begin with innovation is first and foremost about markets. True innovation involves understanding, engaging with and responding to markets. Secondly innovation is about much more than products. Clearly services can be innovated, as can: Business models and processes ...
MAKING BEHAVIOUR ADDICTIVE
I have said before that business culture is everything. There is so much talk these days about innovation and the key driver of innovation is culture. There is so much talk these days about customer service and customer service standards are a reflection of culture. There is a lot of talk these days about values ...
