BackIf you experiences are anything like mine, you frequently receive emails from people or firms offering to secure leads for you. If you experience is anything like mine there are a fleet of people wanting to connect with you on LINKED IN so that they can send you an email offering to secure leads for you. In ...
In INNOVATION
INNIVATION – INSIGHT 5
SPOTTING OPPORTUNITIES The opportunities for innovation are everywhere. They exist in every aspect of every enterprise. Innovation can address products and services, systems and procedures and most importantly business models. Critically however most innovation does not involve focusing on products, services, systems, procedures or business models. While ‘efficiency’ innovations, stripping costs out might involve a focus on these ...
CULTURE IS KING
What has made Apple, Google and Microsoft as successful as they are? Certainly the excellent products there offer were part of the equation. Certainly their focus on branding was a contributing factor. Certainly their marketing budgets have helped. I would argue however that the root causes of the success these businesses have had, and I would argue the reasons ...
In INNOVATION
INNOVATION – INSIGHT 4
IT IS NOT ABOUT PRODUCTS There is an understandable misconception that disruptive innovation is about finding better products and services, when the fact is – disruptive innovation is all about understanding and predicting customer needs. Disruptive innovation is about making customers the centre of your universe, understanding those customers, understanding their needs and wants (recognised and unrecognised) ...
In INNOVATION
INNOVATION – INSIGHT 3
DISRUPTION As noted in a previous article, disruptive innovation is one of three levels of innovation. It is the most significant level of innovation. Among the greatest exponents of disruptive innovation in recent times has been Apple and Google. Both organisations has revolutionised whole sectors by looking over the horizon and seeing, and then creating the future. The ...
