BackTYPES OF INNOVATION There are essentially three types of innovation. They are: Efficiency Sustaining Disruptive Efficiency innovation is all about stripping costs out of the production and delivery processes. Sustaining innovation is all about extending the current product lifecycle. Disruptive innovation is all about the next generation of product or service. Australian businesses are as good at efficiency innovation s ...
In INNOVATION
INNOVATION – INSIGHT 1
PRODUCT LIFE CYCLE I was saddened today to hear of the death of Edward Gough Whitlam. It reminded me however that everything has a life time of a life cycle. It reminded me that everyone and everything comes to a natural end. This is of course a lesson that Kodak never learned. It is not only important to ...
TALK IS CHEAP….CREDIBILITY IS NOT
How often have you heard promotion or a sales pitch from a business promising superior service, unparalleled quality or personal attention? Many times I am sure. How many times have you heard promotion or a sales pitch from a business promising superior finishes, unparalleled professionalism or exceptional value? Many times I am sure We have all heard these times ...
KEYS TO PROFITABLE RELATIONSHIPS – INSIGHT 4
DON’T SELL How do you feel when you are at a function and someone approaches you, tells you how good they are and hands you a business card? I imagine you feel much the same as you do when you get a phone call during the evening meal from someone selling you a superior telco service! People who ...
PERSONAL BRANDING – INSIGHT 8
LIVING Effective personal branding involves three critical elements – defining your brand, living your brand and communicating your brand. Definition and communication of the brand tend to receive the most attention. In many respects however they are the easier elements to address. Living the brand is the more difficult element and in many respects the most important element. ...
