BackName a business that is more than 100 years old. Not many – I am sure! Name a business you know that has realised its potential. Not many – I am sure! Why is this? Why are so few businesses that old and so few have realised their potential. Because there are many more like Kodak than ...
PERSONAL BRANDING – INSIGHT 7
TIME It takes time to establish a strong personal brand and a lot less to damage one. Warren Buffet noted: “It takes 20 years to build a reputation and five minutes to ruin it. If you think about this, you will do things differently’ I am not sure about the 20 years but it does take time and ...
KEYS TO PROFITABLE RELATIONSHIPS – INSIGHT 3
SEROTONIN I marketing manager met with me the other day to find out how he could build his profile and his brand through social media. I was more than happy to help. The fact is social media can be a very powerful too if your goal is to build your profile and establish your brand. This marketing manager ...
PERSONAL BRANDING – INSIGHT 6
NO ESCAPE You cannot escape personal branding! You have a personal brand whether you want one or not! Branding is all about expectations. Your personal brand is in essence a summary of your audience’s expectations of you – and if a member of your target audience knows you then they will have expectations of you. Further the expectations ...
TALK IS CHEAP…….CREDIBILITY IS NOT
How often have you heard promotion or a sales pitch from a business promising superior service, unparalleled quality or personal attention? Many times I am sure How many times have you heard promotion or a sales pitch from a business promising superior finishes, unparalleled professionalism or exceptional value? Many times I am sure We have all heard these times ...
