BackBody Language A great deal has been written about body language, and with good reason. Your body language impacts directly of people’s perception of you and therefore your personal brand. Indeed research shows that body language is a key element of presentation and NOTHING impacts more on people’s perception of you than how you present yourself. People will ...
PERSONAL BRANDING – INSIGHT 4
The power of AUTHENTICITY Few things are more important to effective personal branding than a commitment to authenticity. Defining your personal brand is essential. Communicating your personal brand is essential, but nothing is more important that LIVING YOUR BRAND. You cannot LIVE your brand effectively unless the brand you define is authentic and as such liveable. It is ...
PERSONAL BRANDING – INSIGHT 3
The power of EQ Despite popular misconceptions, EQ will always be more important to success than IQ. IQ – cognitive intelligence will only ever get you so far. It is important and most highly successful people have above average intelligence. But above average cognitive intelligence is neither necessary nor enough. EQ – emotional intelligence is the key to ...
IT IS THE SMALL THINGS THAT WILL HURT YOU
Do you remember the last time someone did not return your call? I do I also remember the last time I was on hold at the ANZ bank and was bombarded with advertising whilst I waited. Do you remember the last time you were given the third degree before a receptionist put you through to the person you ...
MANAGING CONSUMER BEHAVIOUR – TIP 20
The power of NORMS Research in the United States has demonstrated that in the hotel environment, if you want to get patrons to recycle their towel, you need only tell them that everyone else does it. If people think it is the norm, there is a significantly greater likelihood they will comply. Research in Europe has shown ...
