BackThe power of OTHERS There are three factors that impact on decision making as it related to purchase behaviour: Prior knowledge Marketing information Information from other sources Nothing surprising here. What might surprise some, however the fact is, that over recent years the relative importance of these three factors has changed significantly. The importance of prior knowledge has ...
100 YEARS MEANS NOTHING
I was watching a rare glimpse of AFL the other night and noticed a television commercial for a prominent builder. The key selling points addressed in this, and subsequent commercials I saw were: Age Quality I could not help but think how much of a waste the commercials were. It is my perception that the brand concerned ...
MANAGING CONSUMER BEHAVIOUR – TIP 18
The power of DECEPTION A study at Yale University gave rise to some very interesting findings with regard to product reviews posted online and purchase behaviour. Initial findings confirmed that: Most customer to not post reviews on blogs (only a single digit percentage) The people that post reviews are not representative of purchasers in general Only ...
MANAGING CONSUMER BEHAVIOUR – TIP – 17
The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important Stories have been found time and again in research as a powerful vehicle for: - Communicating a message - Creating a connection - Taking people to an emotional ...
MANAGING CONSUMER BEHAVIOUR – TIP – 17
The power of TRANSPORTATION There is a myth perpetrated by bloggers and social media experts that CONTENT is a relatively new concept. That Fact is – it is anything but new. It is nonetheless important. Stories have been found time and again in research as a powerful vehicle for: Communicating a message Creating a connection Taking people ...
