BackThe power of DECISION REVERSIBILITY Increasingly there are alongside purchase options, rental options, although they are not always thought of as rental options. Many people rent their home. An alternative to purchasing a car is lease the car (a form of rental). White goods can be purchased or rented, as can audio-visual equipment and of course computers ...
MANAGING CONSUMER BEHAVIOUR – TIP 15
The power of INITUITION When asked how many people are murdered in Michigan each year, the average response in a University study was 100. When the same sample was asked how many people are murdered in Detroit each year, the average response was 200. This is despite the fact that Detroit is of course the capital ...
30 SECONDS TO JUDGEMENT
Love at first site might be more important and common than you think. Certainly research suggests that the impression we develop of an individual for the long term is largely established in the first 30 seconds of contact. In this first thirty seconds, drawing on a range of sources we take in the information we need to ...
PERSONAL BRANDING – INSIGHT 2
The power of THE PRODUCT Relationships are the key to successful business. Know who will always be more important than know how. Building relationships inevitably involves a element of networking – something few business people like, most are afraid and all too many try to ensure they do not have the time for. Central to networking and relationship ...
PERSONAL BRANDING – INSIGHT ONE
The power of PRESENTATION Time and again, research has shown that perception is everything. How people see you, is from their perspective how you are and ultimately how their behaviour towards you. Time and again research has shown that perception is greatly influenced by your presentation. Presentation is critical to effective personal branding. The fact is however research also ...
