BackThere are very few people in business today that would question the role of corporate branding in building value into a business, product or service. Rory Sutherland, one of the world’s leading behavioural economists noted that branding ads more value to most products that manufacturing ever will. Increasingly it is being recognised that Personal branding is ...
MANAGING CONSUMER BEHAVIOUR – TIP 6
The power of TRUST Trust is every bit as important as it is in short supply. Clients who trust a business will be more open to advice, more open to repeat purchases, more open to upselling and more open to paying more. If you trust the firm that services your car for example, both you and the ...
MANAGING CONSUMER BEHAVIOUR – TIP 5
The power of TIME It is no wonder that the engagement with climate change is limited among consumers. Whilst many are concerned about it, very few are taking action, instead leaving it to industry and government. Climate change is after all a hard sell. It is intangible and the implications are long term. Research has shown time and ...
PHILANTHROPY IS DEAD
The fact is philanthropy was never alive. It is nothing more than a quaint notion that many of us would like to think is alive and well – reflecting the very best of human nature. Last week I wrote a blog addressing the tragic passing of service clubs. There was an enormous response from my 4000 ...
MANAGING CONSUMER BEHAVIOUR – TIP 4
The power of RELATIVE We have all seen these types of illusions. These types of illusions tell us two things. Firstly that our eyes deceive us and secondly that we see everything in the context of the surrounding stimuli. More often that we would like to think, the things we see do not represent the fact or the ...
