BackTHERE NOTHING MORE EXPENSIVE THAN A MISUNDERSTOOD CUSTOMER – 3 OBSERVATIONS It is only reasonable that there should be pressure on marketing budgets. So much of the investment in marketing is wasted. The argument against cost cutting is most often that it will lead to poorer results. So, how do we cut the cost of marketing ...
CUTTING COSTS BY EMPLOYING BETTER PEOPLE
THE LESSONS OF JIM COLLINS ALSO APPLY TO MARKETING – 3 OBSERVATIONS It is only reasonable that there should be pressure on marketing budgets. So much of the investment in marketing is wasted. The argument against cost cutting is most often that it will lead to poorer results. So, how do we cut the cost of ...
TO CUT COSTS – KNOW WHAT YOU ARE DOING!
SO MANY BUSINESS PEOPLE DON’T SEEM TO KNOW WHAT MARKETING IS – 3 OBSERVATIONS It is only reasonable that there should be pressure on marketing budgets. So much investment in marketing is wasted. The argument against cost cutting is, most often, that it will lead to poorer results. So, how do we cut the cost of ...
VERTICAL INTEGRATION
MANY NO LONGER NEED THE MIDDLEMAN – 3 OBSERVATIONS Few trends, in my view, are more exciting than the trend towards vertical integration. More and more businesses are recognising the power of vertical integration. Most of the world’s largest retailers are at least partially vertically integrated. Those largely vertically integrated include: Ikea Zara H&M In addition, there is ...
SEE MORE – ACT SMARTER
IT IS NOT JUST ABOUT TRENDY BIG DATA – 3 OBSERVATIONS Big data has been one of the buzzwords in business for maybe 5 years or more, and will continue to be the focus of much energy and many articles in the years ahead. I find this interesting given that few people I meet know what big ...
