BackIn a work in which the term marketing is more often than not associated with communication, and worse still advertising, I still remember the four ‘Ps’ – product, price, promotion and place. In a world where digital marketing is a euphemism for digital communication and the focus is increasingly on packaging the message, I still believe ...
REDUCING MARKETING COSTS – TIP 14
In Australia around 8% of retailing is online. In Britain it is 13%. In mainland Europe it averages 16%. In Australia online retailing will rise above 20% in 5 years. 62% of Australians have made a significant purchase on line. The three biggest drivers of online shopping in Australia, are in order of importance: - Range - Convenience - Price Price is ...
REDUCING MARKETING COSTS – TIP 13
Over the last 20 years I have made a good living providing advice – as a consultant. That does not mean however that consultants always add value. Very often they don’t. What is more, some things are better addressed in house by staff who are more closely engaged with the organisation. Consultants who offer tangible intellectual property ...
REDUCING MARKETING COSTS – TIP 12
Most talk about social media revolved around what you put out. Content is the big subject in social media and indeed communication today. Indeed, content, whilst not new, is important. Equally important however is what others, and in particular your customers and potential customers are paying on social media and in other forums. Indeed, social media ...
HIDING FROM THE MEDIA
How often to your see senior executives hiding from the media? All too often! I have watched much of the coverage surrounding MH 370 and MH 17 and I am yet to see a statement from either the Chief Executive or the Chairman of Malaysian Airlines. How often do you hear the media report – ‘XYZ was not ...
