BackIf any of us had a dollar for every time someone has said to us – ‘it is common sense’ – none of us would need to work again. The fact is however, few things are more unreliable than common sense. Consider - https://www.youtube.com/watch?v=4q1dgn_C0AU Common sense is at best unreliable and at worst, a reflection of our biases ...
IT IS MORE THAN COMMUNICATION
When most people talk about marketing their words actually focus on communication, if not advertising. Most people I talk to think the words marketing and communication are synonymous. Articles frequently talk about digital marketing, when they are actually about digital communication. The fact is - Advertising is only one communication option and communication is only a small part ...
REDUCING MARKETING COSTS – TIP 9
When most people talk marketing they talk advertising. If not, they most certainly talk communication. It is almost as if marketing and communication are the same thing. Indeed, most references to marketing in this forum are focused on communication. When budgets are not being met, it is all too common for management to focus on the ...
REDUCING MARKETING COSTS – TIP 8
If I had a dollar for every time a client has instructed me to implement a strategy or take action on the basis of their 'gut feeling' I would be a very rich man today. If more of my clients had spent their hard earned dollars on the basis of objective information they would be much ...
THERE IS NO SILVER BULLET
Edward de Bono once (or possibly more than once) suggested that business is the environment in which rational thought is most common. Possibly due to the profit motive, people in business are often seen as being more likely to think objectively and rationally than many others. Despite this observation, which by the way, I largely agree ...
