BackI would like to know what ever happened to the marketing audit. Perhaps better questions are however: - Are your advertising and digital strategies adding real value? - Are your strategies delivering the value you think they are? - Are you maximising the return on investment in marketing? And, I could go on. Annual financial audits are common place, particularly for ...
MOST CSR IS JUST UNACCOUNTABLE WINDOW DRESSING
There is more and more interest in ethics in business. It is an important subject and well worthy of the attention it gets. There are any number of unethical practises that impact poorly on the community and ultimately the perpetrators. Corporate Social Responsibility (CSR) is seen by many as an important component of ethical business practise. For ...
COMMON SENSE – A SIGNIFICANT BUSINESS RISK
How many times have you heard someone in business or in life in general support a statement with the words – ‘it is just common sense’? How many times have you heard business people and people in general dispute facts or empirical evidence on the basis that it – ‘does not make (common) sense (to me)’? How ...
WHAT PEOPLE NEED
We all think we know what people need. Clearly we don’t. The mistake we most often make is to think that all people are just like us. People are NOT just like us and indeed they very often don’t think like us. When it comes to human behaviour there are significant differences based on demographics and even ...
FINDING MARKETS FOR YOUR PRODUCTS…………IS A MISTAKE!
I know this is a big statement, and may run counter to intuition, but intuition is notoriously unreliable and many great minds including Kotler, Jobs, Dyson and Godin agree with me! When people ask me, as they often do, how they can save money on marketing the top 5 factors I note are: 1. Understand your market ...
