BackCo-creation. Balance. Differentiation. Continuous improvement. Add value. CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be customer-centric. For a business to be ethical, the marketing must be customer-centric. There are few things more unethical than trying to convince a human being they should buy something they neither need nor want. To maximise profitability and performance more generally, business and marketing, in particular, need ...
FIVE STRATEGIES FOR LEVERAGING THE OPTIMUM TARGET MARKET
Review the priorities. Segment the market. Understand the market. Identify the opportunities. Review the mindset. CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be customer-centric. For a business to be ethical, the marketing must be customer-centric. There are few things more unethical than trying to convince a human being they should buy something they neither need nor want. Marketing must be customer-centric to ...
FIVE STRATEGIES FOR MAXIMISING REFERRAL RATES.
Be remarkable. Establish trust. Engage customers. Ask the question. Offer incentives. PHILOSOPHY Referrals are not only central to maximising the lifetime value of each customer the ultimate measure of just how customer-centric an organisation is. Great businesses derive a high proportion of their income from referrals or reviews in a more contemporary context. My philosophy of referrals and maximising referral rates ...
FIVE STRATEGIES FOR MAXIMISING REPEAT BUSINESS RATES.
Exceed Expectations. Develop family. Brand identification. Reinforce satisfaction. Offer incentives. PHILOSOPHY Maximising repeat business rates is not only central to maximising the lifetime value of each customer. It is also a measure of just how customer-centric a business is. Great businesses and brands achieve a level of customer loyalty that ensures repeat business rates are maximised. My philosophy on maximising repeat ...
FIVE STRATEGIES FOR MAXIMISING MARGINS.
Automation. Elimination. Value. Differentiation. Psychology. PHILOSOPHY Maximising margins is central to maximising the lifetime value of each customer. Investing in attracting and converting an enquiry into a sale makes good sense to maximise the return from that sale by maximising margins. Unfortunately, Australian businesses have become increasingly gun-shy when it comes to maximising margins – placing a higher priority on volume. The ...
