BackConversion. Average sale. Repeat business. Referral. Monitoring. LIFETIME VALUE PHILOSOPHY. At the centre of my business philosophy is the conviction that the customer should be at the centre of all marketing strategies and initiatives. Consistent with this: For most businesses, few things offer more potential for delivering optimum performance than maximising every customer's lifetime value. While the potential of maximising the lifetime value ...
FIVE DISTRIBUTION STRATEGIES FOR MAXIMISING RETURNS.
Options Expectations Ease of purchase. Innovation Strategy DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, not the marketer, defines the optimum distribution strategy. Distribution has the potential to add value, and the distribution strategy delivers a competitive advantage. The best way of developing the optimum distribution strategy is to co-create it with the customer. *** Distribution is a critical issue for most businesses. Some ...
FIVE STRATEGIES FOR USING PRICE TO MAXIMISE RETURNS
Focus on value. Focus on context. Focus on emotions. Prioritise differentiation. Embrace psychology. Price is one of the most important issues in marketing. It has a direct impact on short-term, medium-term, and long-term profitability. Arguably, price is also the most misunderstood of the four 'Ps' of marketing. Price is rarely approached strategically, and even when approached strategically, price rarely draws ...
FIVE STRATEGIES FOR DELIVERING A CUSTOMER EXPERIENCE THAT DRIVES PERFORMANCE.
Certainty and simplicity. Artificial serendipity. Partner in life. Personalisation Delivery There is much talk these days about customer experience or 'CX.' But what is customer experience - does it differ from customer service - and how important is it? I will try answer these two critical questions and highlight five trends in CX that will help most businesses drive sales and ...
FIVE STRATEGIES FOR BRICKS AND MORTAR PROSPERITY IN A DIGITAL WORLD – AND THE LESSONS FOR OTHER BUSINESSES
Customer lifetime value. Customer experience. Omnichannel retailing. Targeting Shopping local. Bricks and mortar retailing has had its barriers to profitability over recent years. This is reflected in growing shopfront vacancies in the centre of cities and towns throughout Australia and the world. In 2021, the Sydney Morning Herald reported that CBD retail vacancy rates had risen 12.9% as a result of COVID ...
