All Posts By John Carlson

It may sound absurd, but no matter how much they might think they do, consumers don’t know what they want. Indeed, Henry Ford once said: ‘If I had asked people what they wanted, they would have said faster horses.’ Expressing a similar sentiment Steve Jobs once said: ‘Some people say, "Give the customers what they want." But that's ...

Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’  These terms can of course, mean different things to different people. Additional terms for consideration are  - ‘actual brand’ and ‘optimum brand.’ For the purposes of this discussion, I will define these terms as follows: Brand – what your target market says about you ...

Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’  These terms can of course, mean different things to different people. Additional terms for consideration are  - ‘actual brand’ and ‘optimum brand.’ For the purposes of this discussion, I will define these terms as follows: Brand – what your target market says about you ...

Have you ever sat up late watching a movie on commercial television feeling and perhaps even articulating frustration with the commercials that are effectively stretching the movie out and in so doing, diminishing the time you have available to sleep? I have. I have even found myself vowing never to buy the products being advertised. ...

The laws of supply and demand dictate that when prices go up, demand goes down. This is one of the many laws of supply and demand that have reduced the profitability of all manner of business for decades. Like other laws of supply and demand and indeed traditional economics – this one is often wrong. ...