All Posts By John Carlson

Management academic and guru Peter Drucker once noted that ‘culture eats strategy for breakfast. He was right! The right strategy is of little value if the organisation lacks the culture to implement that strategy. It is only when the organisation has the right culture that it is able to develop the optimum strategy. Contrary to ...

Creating the optimum culture is central to creating the optimum brand and customer experience. Establishing the optimum culture involves: Defining the optimum brand. Defining and employing only the optimum people. Motivating staff to perform optimally. Providing the required direction and training. Monitoring and fine-tuning the strategy. Following are five tips for building a culture that brings a brand to life and, ...

In 1996, Warren Buffett told his shareholders, "You don't have to be an expert on every company, or even many. You only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital."The key message here is - concentrate ...

There are arguably no issues more important in marketing than brand and branding. The optimal brand is a critical store of value that will help push prices and margins up while enhancing the value of the business.  Your brand is what people say about you when you are not in the room. Branding is the process ...

Amara's Law has to do with how people think about the future and the belief that the impact of technology increases at a consistent, linear rate over time," says Vendasta CEO Brendan King.   Put simply, Amara's Law states that - We tend to overestimate the effect of a technology in the short run and underestimate the ...