BackMuch of the value of a business can reside in its brand. Apple has been valued at US$2.8 trillion. Estimates suggest that US$300 billion of this valuation resides with the Apple brand. Branding is essential if an organisation is to maximise performance. Effective branding directly impacts conversions, average sales, margins, repeat business rates and referral rates ...
MOORE’S LAW
Moore's law is the observation that the number of transistors in a dense integrated circuit (IC) doubles about every two years. It is an observation and projection of a historical trend. It is an empirical relationship linked to gains from experience in production.The observation is named after Gordon Moore, the co-founder of Fairchild Semiconductor and Intel (and former CEO of the latter), who in 1965 posited a doubling every ...
FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 1
A brand can and should add value to a product and or a business. It can and should transform a commodity (Tea) into a distinctive quality product that can attract a premium price (Twining's). The Apple brand causes consumers to pay $200 more for an iPhone, despite not really understanding what sets it apart from ...
OCCAM’S RAZOR
Last week we discussed Hanlon's Razor. This week we will discuss Occam's Razor. Be assured that this is not that I have a fetish for sharp objects. I don't like razor blades at all. Indeed, I am pleased about the great work that Warren Buffet owned, Gillette, has done in developing safety razors. Occam's Razor states ...
FIVE TIPS FOR CREATING THE PRODUCT YOUR MARKET WILL BUY.
At a conference, Scott Galloway, Professor of Marketing at New Your University, asked his audience –' What do Facebook, Apple, Amazon, Netflix and Google (the FAANG businesses) have in common?' After a period of silence, Galloway answered his own question with the words – 'A fucking great product.' His point was that the starting point ...
