All Posts By John Carlson

After five years in prison, Kamal Abbasi was about to face the parole board. Over his years in prison, he had learned the strategies he would need to employ to secure parole – focusing less on his professed innocence and more on providing evidence that he was not a threat to the community. Kamal worked ...

  Many Australian businesses, including Coles, Woolworths, Qantas, and the AFL, have expressed public support for the VOICE. Such support is consistent with research finding that - 65% of consumers want brands to take a stand on social, cultural, environmental, and political issues, and 88% of consumers want businesses to help them make a difference by offering opportunities to support ...

A friend recently told me he was voting NO in the VOICE referendum because he was concerned about high court challenges. His concern was based on opinion offered in the NO section of the Federal Government’s recent information booklet. He was less engaged, it would seem, by the opinion from scholars in the YES section ...

   NYU marketing professor Scott Galloway described advertising as akin to a 'turd floating in a swimming pool' – suggesting that it interrupts an otherwise pleasant experience. For most people, advertising is an unwanted intrusion that offers little value. While advertising and communication, more generally, can deliver benefits to advertisers and is sometimes necessary, it is rarely the key ...

Researchers Manoj Thomas, Daniel H. Simon and Vrinda Kadiyali conducted many studies looking at the effects of precise pricing. Precise pricing involves using a price that avoids round numbers and appears precise. $211.35 is considered precise. $210.00 is considered rounded.  A recent study found that ‘precise prices’ (say $395,425) are most often judged less than ‘round ...