BackHigh profile venture capitalist Mark Cuban once noted the importance to him of three factors in assessing the attractiveness of a business for investment. Those three factors were: The size of the market.The competitive advantageThe management understanding the 'customer owns their ass'. Like Pay-Pal co-founder Peter Theil, Cuban highlights the importance of targeting the smallest possible market – a market ...
THE INVESION MODEL
When contemplating an issue, most people focus on the outcome they want to achieve to determine whether an action maximises the likelihood of occurring. The inversion model, on the other hand, involves thinking about the outcomes you'd like to avoidThe inversion model involves replacing – "what three things do I want to occur due to ...
MAXIMISE REPEAT BUSINESS AND REFERRAL RATES – PART 2.
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of every enquiry is maximising – conversion ...
PARKINSON’S LAW
Cyril Northcote Parkinson once noted - "It is a commonplace observation that work expands so as to fill the time available for its completion." Quite clearly, this simple statement became known as Parkinson's Law. The central thesis of this 'law' is that if you want a job done quickly, set a deadline. But is Parkinson's law true, ...
MAXIMISE REFERRAL AND REPEAT PURCHASE RATES. PART 1
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of each enquiry is maximising – conversion ...
