BackThe PESTEL Analysis offers a framework to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors.The PESTEL Analysis can be an effective framework to use in strategic planning and for identifying the pros and cons of a business plan. The PESTEL framework is an extension of the PEST strategic framework, which includes additional assessment ...
MAXIMISING MARGINS.
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising the lifetime value of each enquiry maximises the return on the promotion associated with generating each enquiry. It drives revenue up and marketing costs down. Central to maximising the lifetime value of each enquiry is maximising conversion rates, ...
THE PESO MODEL
Touted as the 'next big thing' in marketing, the Peso Model involves a strategy that touts the integration of paid, earned, shared, and owned media to deliver integrated marketing programs, extend reach, and establish brands as leaders within their industry.Gini Dietrich first described the relationship between different forms of media as four overlapping circles in ...
MAXIMISE THE AVERAGE SALE PER CUSTOMER – PART 2
Further to previous articles in this series, here are five more tips for – maximising the average sale per customer in 2021. As with the first series of tips, this series also points to the significant potential and relatively simple processes for maximising the value of every transaction. To maximise the average sale - think strategically about ...
PORTERS FIVE FORCES
Michael Porter is a Professor in the Harvard Business School. He is perhaps the most respected business academic on the planet. He is also famous for developing Porters Five Forces, designed to analyze an industry's attractiveness and likely profitability. Developed in 1979 it is today, one of the most popular and highly regarded business strategy tools. Porter recognized ...
