BackFew subjects, at least in conversation, attract more attention than customer experience – and with good reason. Consider these research findings - 77% of customers report loyalty to a brand that offers a good customer experience - 75% of customers are willing to spend more to buy from a brand offering a good customer experience - 80% of ...
TO MAXIMISE SALES – OFFER MORE THAT A GREAT WIDGET.
Customer experience is a crucial aspect of business success, and numerous statistics highlight its importance. Here are some key statistics that demonstrate the significance of customer experience: Customer Loyalty: According to a study by PwC, 73% of customers consider customer experience as an essential factor when making purchasing decisions. Revenue Impact: Research by Temkin Group shows that ...
TO MAXIMISE SALES – START WITH A F***ING GREAT PRODUCT
Scott Galloway, professor of marketing at New York University's Stern School, once asked an audience – "What do Apple, Google, Netflix, Facebook, and Amazon have in common?" Answering his own question – Galloway said – 'a fucking great product'. He was right! While contrary to the view propagated by most advertising agencies that it is ...
TO MAXIMISE YOUR MARGINS – EMBRACE VALUE-BASED PRICING.
The most common pricing model for most products and businesses is 'cost-plus' – where the sale price is set by adding a margin to the cost of purchase or manufacture. The cost-plus model is simple and easy to apply. It also represents a practical approach to determining the viability of a product. But cost-plus is ...
TO INCREASE CUSTOMER LOYALTY – STAY AHEAD OF THE PACKAGING CURVE.
Have you ever cut your fingers opening the packaging on a razor blade or battery purchase? I have, and it pissed me off. I also get pissed off by the frequency with which I have to empty the kitchen recycling bin because it is full of packaging. Packaging pissed me off. While it generally looks ...
