91% say automation is “very important” to online marketing There is no doubt in my mind that few things should be higher on the agenda of marketers as we come out of the pandemic shutdown that marketing automation. Marketing automation is the key to: Reducing marketing costs and increasing productivity Increasing revenue and reducing waste […]

91% say automation is “very important” to online marketing There is no doubt in my mind that few things should be higher on the agenda of marketers as we come out of the pandemic shutdown that marketing automation. Marketing automation is the key to: Reducing marketing costs and increasing productivity Increasing revenue and reducing waste through superior decision making This is why – 91% of marketers believe automation is “very important” to the overall success of their online marketing activities and 58% of businesses are intend to increase their user of marketing automation in 2020 – with expenditure estimated to increase by some 63%.Marketing automation involves: Identifying all repetitive and complex marketing processes Engaging the software required to automate these processes Identifying the data available that might facilitate superior decision making Engaging the software required to consolidate, analyse and present the data In 2020, there are more that 100% marketing…