8/13 – AVOID GUESSWORK – ANALYSE AND TRACK EVERYTHING 100+ platform options I am often accused of being anti-intuition or an opponent of intuitive decision making. This is not true. I am, however, emphatically opposed to intuition applied in the absence of sound data. Intuition is best used following consideration of all relevant data. Using […]

8/13 – AVOID GUESSWORK – ANALYSE AND TRACK EVERYTHING100+ platform options I am often accused of being anti-intuition or an opponent of intuitive decision making. This is not true. I am, however, emphatically opposed to intuition applied in the absence of sound data. Intuition is best used following consideration of all relevant data. Using data as its foundation, intuition can be very effective indeed. Smart businesses gather the data required to enable intuition to be applied with confidence. Data plus experience is a powerful combination.Unfortunately, few small businesses gather the data they require to apply intuition intelligently and with optimal effect. Few small businesspeople are prepared to set aside their ego and invest the funds to gather the data required to make optimal decisions. This is often a key reason that they remain small businesses. They refuse to gather the data frequently used by larger businesses to guide decision making.…