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US$4.52 billion in Q1 of 2019 Netflix was founded in 1997, and is now one of the largest and fastest-growing corporations in the world, reporting a first quarter profit of US$4.52 billion in 2019 While free to air television is in decline, and cable television is struggling, Netflix is growing month on month and year […]

US$4.52 billion in Q1 of 2019 Netflix was founded in 1997, and is now one of the largest and fastest-growing corporations in the world, reporting a first quarter profit of US$4.52 billion in 2019While free to air television is in decline, and cable television is struggling, Netflix is growing month on month and year on year. It appears that the rate of this growth is limited only by YouTube, Disney, Stan and the many other streaming services popping up to compete with them. The market is growing rapidly along with the number of players.There are a several reasons for the success of Netflix and other streaming services, while free to air and Cable are in decline. Those reasons include – Internet access, speed of streaming, range of movies available, and price. Netflix represents great value.The overall success of streaming services might be equally related to the fact that consumers or…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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