93% of online experiences start with SEO The statistics relating to search engine optimisation (SEO) are astounding. One study found that 93% of online experiences start with SEO and another study found that 81% of people perform a search before making a purchase. Another study found that 65% of people do not go past the […]

93% of online experiences start with SEO The statistics relating to search engine optimisation (SEO) are astounding. One study found that 93% of online experiences start with SEO and another study found that 81% of people perform a search before making a purchase. Another study found that 65% of people do not go past the first 3 listings.Search engine optimisation has been defined my MOZ as – ‘the practice of increasing the quantity and quality of traffic to your website through organic search engine results’. In simple terms it involves the implementation of strategies designed to ensure your brand or product (through words or phrases associated with it) ranks highly on a search engine.The strengths of SEO include: Just about everyone searches Applied well it can get you into the critical top 3 With the right strategy it can be inexpensive The limitations of SEO include: It is complex and…