ban the tea bag

in other words – rise above mediocrity – 6 recommendations To my mind, the tea bag is a symbol of Australian mediocrity – and the suggestion that one tea bag is better than another is a symbol of Australian rationalisation. Neither mediocrity nor rationalisation represent good business. On the other hand, excellence is a real, […]

in other words – rise above mediocrity – 6 recommendations To my mind, the tea bag is a symbol of Australian mediocrity – and the suggestion that one tea bag is better than another is a symbol of Australian rationalisation. Neither mediocrity nor rationalisation represent good business. On the other hand, excellence is a real, potential, and sustainable competitive advantage. With this in mind, I recommend as follows. identify the opportunity Australian business is addicted to mediocrity – from the tea bag to Myer department stores, to fast food franchises and coffee shop franchises, and franchised mechanical shops. There is an addiction to systems and processes that deliver an acceptable outcome. Herein lies the opportunity – rise above the mediocre, and strive for excellence. Excellence is not always achievable, particularly in the short term, but even striving for it, and being seen to do so – can be a powerful…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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