opportunity 20 of 150 Few things in marketing are more important than precisely identifying, and thoroughly understanding, your market. The best basis for a competitive advantage is understanding your market better than anyone. Attitudes that might once have taken generations to change now change in a few short years (consider same sex marriage). Technologies that […]

opportunity 20 of 150 Few things in marketing are more important than precisely identifying, and thoroughly understanding, your market. The best basis for a competitive advantage is understanding your market better than anyone. Attitudes that might once have taken generations to change now change in a few short years (consider same sex marriage). Technologies that might have taken years to evolve can now appear in months (consider smart phone technology updates). Innovation that might have arisen six months after your new product launch might now arise after weeks (the Chinese are good at this) – and so on. Change has always been, and will continue to be, continuous and relentless. It is inevitable – which brings into question the thinking of change resistant conservative politicians. While that is another story, it might suggest that these may not be the right people to drive innovation policy. Politics aside, change is inevitable,…