opportunity 125 of 150 There is a lot of talk these days about the importance of trust in creating an environment in which consumers will have a greater propensity to purchase a brand. Some businesses think trust is so important that they have made it one of their published values. Of course, trust should never […]

opportunity 125 of 150 There is a lot of talk these days about the importance of trust in creating an environment in which consumers will have a greater propensity to purchase a brand. Some businesses think trust is so important that they have made it one of their published values. Of course, trust should never be a value. Values are an input – something the organisation does – while trust is an output – something that consumers feel. Trust is, however, very important. Creating an environment of trust will impact significantly on the propensity for your target market to purchase the first time, and to purchase again. It is also important in helping ensure your customers overlook or forgive business mistakes when they occur. Creating an irresistible and credible proposition will go a long way towards creating the required trust. Trust requires that customers make themselves vulnerable and take a…