behaviour change 1 – stop threatening

20% increase alcohol consumption during COVID 19 An ANU study found that 20% of adult Australians drank more during May 2020 – one of the months during which the CIVID 19 pandemic was in full swing. Another study reported by the ABC found that 70% of Australians increased their alcohol consumption during the pandemic (starting […]

20% increase alcohol consumption during COVID 19 An ANU study found that 20% of adult Australians drank more during May 2020 – one of the months during which the CIVID 19 pandemic was in full swing. Another study reported by the ABC found that 70% of Australians increased their alcohol consumption during the pandemic (starting in March). Whatever the true figure, it is apparent that many people increased their consumption of alcohol during the pandemic, despite alcohol restrictions in some states and the threats of: Unemployment or at least a lower income in the months ahead Health issues arising from increased alcohol consumption It might make intuitive sense that threats will change behaviour, and they can most certainly contribute – with some consumers at least. But more often than not, threats are not enough to change ingrained habits, and, in some cases, threats are counterproductive. The literature suggests that the…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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