30% in 30 seconds I now famous Stanford University research completed between 1965 and 1969, children were asked to sit in a room for 10 minutes with a treat on a table just in front of them. They were told that they could eat the treat or wait 10 minutes and get two treats. The […]

30% in 30 seconds I now famous Stanford University research completed between 1965 and 1969, children were asked to sit in a room for 10 minutes with a treat on a table just in front of them. They were told that they could eat the treat or wait 10 minutes and get two treats. The result was that 30% of children waited just 30 seconds before consuming the treat. Only 30% were able to wait the 10 minutes required to get two rather than just one treat. This landmark study and a number of other replicating it, have been used to predict all kinds of life outcomes from weight to wealth. Setting aside these predictions, the strength of which has been brought into question – did highlight one critical issue – human beings struggle with delayed gratification.It is likely that human beings have always struggled with delayed gratification. It is…