58% of crashes due to driver distraction How many times have you heard people say that ‘education is the key’? While this might very often be the case – education is very often not an effective tool for managing human behaviour. All too often people know what is right or what they should do (they […]

58% of crashes due to driver distraction How many times have you heard people say that ‘education is the key’? While this might very often be the case – education is very often not an effective tool for managing human behaviour. All too often people know what is right or what they should do (they have the facts) but ignore what they know and behave as they choose – often in a way inconsistent with their education. Consider: 58% of ten motor vehicle crashes are due to – distraction 97% of teens ‘agree’ that texting while driving is dangerous 43% of those teens who know it is dangerous text anyway  Another study reported in 2018 looked at teen texting while driving found that the effects of anti-texting education are short lived and that after a short period of behaviour change the majority of consumers return to their normal practice of…