how big is the online retail opportunity?

  AMAZING STATISTICS 1 Online sales in Australia is now 6% or total retail sales Online sales in the United Kingdom is 13% of total retail sales, whilst in mainland Europe the average is16% This demonstrated two things: The potential for growth in Australia The poor standard of online retailing in Australia These points are […]

  AMAZING STATISTICS 1 Online sales in Australia is now 6% or total retail sales Online sales in the United Kingdom is 13% of total retail sales, whilst in mainland Europe the average is16% This demonstrated two things: The potential for growth in Australia The poor standard of online retailing in Australia These points are further emphasised by the following: Up to 45% of online sales in Australia are from overseas sites The growth rate in sales from overseas sites is around 40% The growth rate in domestic site sales is around 10% So why is such a high percentage of Australian online retailing from overseas sites? Gerry Harvey would have you believe that it is all about price and more specifically the absence of the GST on sales under $1000 Whilst this is a factor, I would argue that it is not the MAIN factor. The fact is Australian…

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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